Letter of Intent / Letter of Engagement
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Document Description
A letter of intent (LOI) or letter of engagement (LOE), also referred to as a term sheet, memorandum of understanding, or heads of agreement, is a letter agreement that sets out the most basic terms of a transaction.
It starts as your initial good faith agreement confirming that the efforts your DMC is putting forth for a program will be considered in negotiations towards a definitive agreement (i.e., an event service agreement or, less often, a master service agreement). Most importantly, it allows the DMC to generate revenue for services previously rendered, currently being rendered, or to be rendered prior to the execution of an event service agreement.