The DMC industry must take the initiative to adapt and evolve. It must work collaboratively with its clients and its vendors to better articulate its value proposition, and form a more transparent and mutually beneficial relationship. In order to achieve this, DMCs must work together to develop improved business practices and standards. More specifically, DMCs must reevaluate their existing contracting and procurement processes, as well as their overall pricing models.
This writing sets out to not only provide context around the foregoing, but also deliver tangible ideas and proposed solutions.